About Us


The Sunny Side of Solar Certified est 2011

"Never start a business just to make money, start a business to make a difference"

The Solar Side Up Story

Solar Side Up originated from Jeff investigating and installing a 10K ground-mounted solar system in his back yard.  At the time it was nearly installed Jeff realized he needed professional help to wire-in his new power plant.   After an exhaustive search, Jeff found this small notice on the web about an electrician performing solar work.  Jeff called him up and wouldn’t you know it - Geoff the Master Electrician lived two blocks away in the same neighborhood.  Geoff came over and wired up Jeff’s solar.  Jeff knew right then once the solar was working that there was a business opportunity to get solar to people who wanted to save money on their power, control their own power and save the planet. Read More


Harrison is an unapologetically die-hard Detroit Lions fan who also has a passion for renewable energy. After graduating from Colorado College in the Springs, Harrison returned home to Michigan for a year to serve in Americorps. The mountains were calling though and he has been back in Colorado ever since. Bringing his past experience working in policy, teaching, and starting his own business, Harrison would love the opportunity to show you how Solar is the best option for you and your family.  You can reach him at 720-443-3085.


Keoni is a starving, gap year, but going back to College Student. Keoni is putting together solar quotes all day long. Keoni is currently working on the Front Range communities of Lakewood, Golden, and Littleton. There isn't much Keoni hasn't seen or quoted for residential homes. Keoni loves gaming and volunteers as a Ski Patroller at Loveland.

Michael Ross

Michael moved to Colorado 5 years ago. He loves the outdoors and everything it has to offer and enjoys spending time with his family on the slopes in the winter, skiing, and enjoys the mountain range. In the warmer months, he spends time soaking up the sun on a golf course. He looks forward to working with you and helping you meet all your energy needs. Give him a call when you're ready to chat about going green at 303-210-3557.


I am an outdoor enthusiast trained in geology and environmental science. In 2017 I moved to Colorado with my fiance (and our cat!) from North Carolina. We love exploring nature, camping, and enjoying the music scene.  I would love to work with you to share how solar will benefit not only you and your family, but our environment. My experience in education and my passion for a healthy planet makes working in solar so rewarding and so much fun!


Satchel is an aspiring renaissance man who enjoys long walks in the mountains. Satchel loves to install solar and is proud of the work he does supporting clean energy while helping people cut their energy bills. Satchel is passionate about playing music, comic books, nature, and snowboarding.


Brian has spent the last 3 years in the renewable energy field working in research and development with global standards in safety technology. Currently enrolled at Harvard University and is taking the NABCEP exam this summer (North American Board of Certified Energy Practitioners) Brian's active role with us is your commercial and residential consultant as your energy advisor.

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Let us know how we can help you attain the solar you want.

Solar Done Right

Locally known, Trusted, Experienced, Engaged, Established, and Growing.

Solar Side Up is a collection of talent.  We all bring our uniqueness to our company that believes in our mission to empower people with the very best in solar energy.  

Jeff Fleischman

Jeff Fleischman

Founder & CEO

Jeff has over 20 years of experience in all aspects of corporate start ups, funding, operations, and technical management of environmentally friendly and Green endeavors in the consulting, construction, emerging technology, land revitalization, retail and electronic technology fields.  For Solar Side Up he manages the day to day and growth activities of the company.  He also enjoys his saltwater aquarium tank and pinball hobbies along with walks with his artist wife Kendra and two grown daughters.

Geoff Vezzetti

Geoff Vezzetti

Founder & Operations

Geoff has over 20 years of Residential, Commercial and Solar experience.  He maintains a Masters Electrician License and oversees each installation personally.  He has owned and operated his own company for many years.  As a Founder of Solar side Up he manages and performs the design, estimating and system installations.  He also enjoys his son Austin, fostering Labradors and mountain getaways.

Michael DeRosia

Michael DeRosia

Business Development & Sales

Michael has over 17 years in Information Technologies and is a U.S.M.C. veteran. The business development manager and lead to our sales division. His passion for solar is seen with all his activism in nonprofit organizations and his involvement with COSEIA, CRES, and New Energy Colorado.  He lives in Lakewood, where he started the Sustainable Neighborhood program for Green Mountain. You’ll see him in a red vest as a National Ski Patroller at Loveland Ski Area during the Ski Season.

Solar Side Up Logo

Solar Proudly Installed

We have over 1,200 customers in our Solar Side Up family and growing.  Our commitment is that we will take care of you like family.

We install quality first, and solutions that will last as long as the 25-year warranty.  It is a commitment to use components that are durable and will withstand the test of time.

We are a high five-star rated and appreciated company that strives for excellence in every project we do.  We are committed to solving the problems that come our way and help customers who want solar, get solar; the solar that they are proud to own.